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Research papers

Serious play

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for...

Catalogue: Innovate 2008
Author: J. Alyson Bryant
Company: Viacom International Media Networks
June 16, 2008
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Citation

Bryant, J. A. (2008a, June 16). Serious play. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/serious-play


Research papers

A great partnership

This paper presents an internationally validated study proving that the right brand and the right media venue produce increased sales and that it can be measured, before media is bought. This innovative approach examines two Latin American brands and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Passikoff, Noel Gladstone
Companies: Viacom International Media Networks, Brand Keys, Inc.
June 1, 2008
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Citation

Passikoff and Gladstone (2008a, June 01). A great partnership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-great-partnership


Research papers

Circuits of cool

Teens and young adults around the world are multitasking like there's no tomorrow. Our diary research among over 8,000 15 to 24 year olds suggests at least four activities are being done at once. When we add up everything that young people are doing...

Catalogue: Asia Pacific 2008
Authors: Ian Stewart, Graham Saxton
Company: Viacom International Media Networks
April 9, 2008
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Citation

Stewart and Saxton (2008a, April 09). Circuits of cool. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/circuits-of-cool


Research papers

To have and have not

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in the fall of 2006. Nickelodeon, the preeminent children's media brand and central pillar within MTV Networks' Kids & Family...

Catalogue: Qualitative 2007
Authors: J. Alyson Bryant, Marsha E. Williams
Company: Viacom International Media Networks
November 12, 2007
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Citation

Bryant and Williams (2007a, November 12). To have and have not. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/to-have-and-have-not


Research papers

Insights vs findings

How does one differentiate between findings and insights? Can it be concluded for research in the private sector that the principle difference between findings and insights is one's ability to translate the learning into revenue?Findings are often...

Catalogue: Consumer Insights 2007
Author: Marsha E. Williams
Company: Viacom International Media Networks
May 7, 2007
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Citation

Williams, M. E. (2007a, May 07). Insights vs findings. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insights-vs-findings


Research papers

Kids, parents and the retail shopping dynamic

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams
Company: Viacom International Media Networks
April 19, 2005
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Citation

Strauss, Caraballo, Wright and Williams (2005a, April 19). Kids, parents and the retail shopping dynamic. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/kids-parents-and-the-retail-shopping-dynamic


Research papers

The 2003 MTV influential moviegoers study

This paper details the deep emotional connection young adults have with movies and the distinct actions, behaviors and attitudes involved in their movie selection process.It demonstrates that young adults, and MTV viewers in particular, are...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Elaine Nefsky, Matt Catapano, Mike Garrison
Company: Viacom International Media Networks
October 10, 2004
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Citation

Nefsky, Catapano and Garrison (2004a, October 10). The 2003 MTV influential moviegoers study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-2003-mtv-influential-moviegoers-study


Research papers

BRAINSqueeze

BRAINSqueeze is a rare client-side case study that went on to have real and effective business implications, influencing on-air, on-line, programming and marketing decisions. The findings provided a unique and valuable insight into the lives and...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Author: Jane Gould
Company: Viacom International Media Networks
March 30, 2003
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Citation

Gould, J. (2003a, March 30). BRAINSqueeze . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brainsqueeze-


Research papers

Bunking with your customers

This paper provides the methodology and findings from an innovative research programme specially designed for Kids, created by BrainStore and commissioned by Nickelodeon International. Nickelodeon International desired to learn how a programming...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Laura E. Wendt, Petra Sonderegger
Company: Viacom International Media Networks
November 10, 2002
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Citation

Wendt and Sonderegger (2002a, November 10). Bunking with your customers . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bunking-with-your-customers-